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The Eras of G.I. Joe
G.I. Joe first
went into action in 1964 and lasted until 1976 when he
was phased out as a full 12" figure. I do not consider
Super Joe, Intruders, or Defender as true vintage G.I.
Joes. By this time in G.I. Joe’s history, he was
shrinking and losing articulation at a rapid rate in
order to save money. I also don’t consider the 3 ¾" G.I.
Joe to be G.I. Joe at all. For me, the vintage era of
G.I. Joe spans from 1964-1976 and he never sees the
light of day again until 1991. |
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1964-1968
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G.I. Joe
Action Sailor/Soldier/Marine/Pilot |
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1966-1968
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Action Soldiers of the World |
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1967
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G.I. Joe Nurse |
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1969
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The Adventures of G.I. Joe
Moved away from the military theme. |
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1970-1973
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The G.I. Joe Adventure Team
G.I. Joe now has life-like hair and beard. |
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1974-1976
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The G.I. Joe Adventure Team With Kung-Fu Grip
G.I. Joe now has life-like hair, beard and a Kung-Fu
grip. |
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1975
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G.I. Joe Mike Powers Atomic Man
G.I. Joe now has Mike Powers with bionic leg, bionic
arm, and bionic eye. |
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1976
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G.I. Joe Eagle Eye
G.I. Joe is now included with eyes which move left to
right via a small lever in the back of his head. Also
introduced during this time are Bullet Man, Defender,
Super Joe and the Intruders. |
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1983-1992
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THE DARK AGES
G.I. Joe shrinks to a 3 ¾" size. |
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1991
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Hall of Fame - Target Duke
G.I. Joe returns with life-like hair, but drastically
reduced articulation (see Hall of Fame following). This
year was a joint TARGET - HASBRO venture only and really
re-introduced GI Joe to the American consumer and
collector. |
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1992-1995
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G.I. Joe Hall of Fame
G.I. Joe officially returns in a 12" size, but with the
mission of the 3 ¾" figures. Each figure is a different
face sculpt. The vintage head does NOT return.
Articulation is very limited. Arms and legs bend in 2 or
3 settings while the waist is somewhat limited. Feet are
completely molded to the leg and have no articulation. |
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1994
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G.I. Joe 30th Anniversary
This includes 5 specially boxed figures (Action Soldier,
AA Action Soldier, Action Pilot, Action Marine, and
Action Sailor) and 2 mail-away figures (Joseph Colton
Green Beret and Arctic Joseph Colton). The Arctic Joseph
Colton was issued when demand for the original Green
Beret Colton far outweighed the supply long before the
mail-away offer ended. |
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1995-1996
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WWII 50th Anniversary Figures
These are Hall of Fame bodies. Two versions of AA (light
& dark). |
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1996-1999
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G.I. Joe Classic Collection
Much improved body and articulation from Hall of Fame. |
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1998-1999
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G.I. Joe Masterpiece Edition
Reproduction G.I. Joe as Target exclusive toy store
release. |
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1998-2003
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G.I. Joe Timeless Collection
Reproduction G.I. Joe as exclusive toy store releases.
Store chains usually include FAO Schwartz, Target,
Wal-Mart, Toys R Us, and KB Toys. |
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1999-2004
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Adventures of G.I. Joe
G.I. Joe returns again with life-like hair for the 35th
Anniversary. Also incudes painted hair adventure figures
(police, fire). |
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1999-Present
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G.I. 2005
Hasbro drops the Classic Collection title and returns to
just G.I. Joe. The helmet logo returns to the original
vintage symbol (action soldier with camo netting on
helmet). Product is divided into varying price point
categories (Alpha, Bravo, Delta, Echo, Foxtrot). Also
begins introducing new action figures (grenade throwing
Marine, pistol shooting Coast Guard, etc.). A portion of
the new G.I. Joe line include low price point ($14.99)
basic carded figures. Late in 2000 and early 2001, an
even lower price point figure ($9.99) enter the market.
In 2001 the line also introduces a much more articulated
figure. |
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2000-2003
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G.I. Joe Foreign Soldiers Collection
Hasbro braves the world of political correctness by
introducing such controversial figures as the WWII
Panzer Tank German and WWII Japanese Officer soldiers.
This series is a part of the G.I. Joe Collection in the
previous category and sees the first introduction of a
smaller hand. |
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2001-2003
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G.I. Joe Double Duty
Hasbro replaces the G.I. Joe 2010 series with this
series in 2001. This year also marks the 1st time in 20
years that GI Joe advertising returns to television. |
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2001
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G.I. Joe Pearl Harbor Collection
Hasbro introduces the Pearl Harbor Collection in the
spring/summer of 2001. The carded figures introduce the
new Hasbro GUNG-HO grip. This is a new hand style with
moveable fingers - trigger finger separate from
remaining 3 fingers and non-movable thumb. Boxed figures
also featured the GUNG-HO grip, but also featured the
new Hasbro articulated body style similar to Ultimate
Soldier's Super Soldier body. Television advertising
begins in May 2001. |
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2001-2004
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G.I. Joe Adventure Team Collection
Hasbro re-introduces the GI Joe Adventure Team with the
"Secret of the Mummy's Tomb" figure in late 2001. |
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2001-2005
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G.I. Joe Gungo-Ho Grip & Improved Articulation
Hasbro introduces the GUNG-HO grip first on carded
figures. A new articulated body design is also added and
soon all boxed figures have Gung-Ho grip and the new
body design. |
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2002-2005
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Reintroduction of G.I. Kung-Fu Grip
Hasbro reintroduces its classic Kung-Fu grip on the
Adventure Team Danger of the Depths figure. |
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2003-2005
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40th
Anniversary Figure
Hasbro reintroduces its vintage figure using new tooling
and molds. Although the 40th anniversary figure sets are
under the Timeless Collection banner, the head is more
appropriately sized unlike the original Timeless
Collection figures and sculpted from various styles of
vintage heads (pin heads, soft heads, hard heads, etc).
|
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2004 |
Voice FX Figures
Hasbro introduces its first talking figures using a new
realistic moving mouth. The voice alternated between
speaking and shouting depending upon the amount of force
applied to the talk button. There was some limited
articulation - head and wrists swivel only. Only two
figures were produced - Talking Duke and a Marine Squad
Leader (Caucasian and African American versions).
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2005 |
SECOND DARK
AGES 12" GI Joe Dies Again
The year 2005 marked the death of 12" GI Joe yet again
due to decreasing sales. The new GI Joe, now 8", was
called Sigma-6. The 12" GI Joe figure would only be
produced via exclusives such as those produced by the GI
Joe Collector's Club.
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2006 |
Super Vintage GI Joe
The GI Joe Collector's Club developed the super vintage
figure and released it for the first time as the 2006
convention figure. This figure featured a re-tooled
vintage style head designed to fit the neck post of the
super articulated modern figure. |